Webmaster Papers




Google
 
Web webhostingpapers.com




/pagead2.googlesyndication.com/pagead/show_ads.js">

Make Your Own Brand!


There are millions and millions of websites on the Internet. You NEED to be different in some way from all of them! If you could get a visitor to your website, that means nothing. Only returning visitors must be counted. When they return the second time, "branding" starts to occur. Huge companies advertise not because they want to provide you with information about their product. They do that because they're trying to "brand" its name and image. Actually, it is the brand you are paying the money for when you buy something from "Adidas", "Nike" or "Coca-cola". People will actually be willing to pay for the brand they know, so make it as bright and memorable as possible. However, it is useful to remember that too complex logo will definitely slip out of peoples' minds.

Have you seen small companies with the better products then the leaders in their industry and with the lower prices? When you actually pay the money to a big company for some service or product, be sure that 30% or even more from the price of the product will be the "branding" expenses. But why would you waste 30% on company branding? The thing is that branded companies make people feel safer, especially when they purchase through internet. Think for yourself - when you would feel safer if you give your credit card number to an unknown company but with the attractive prices or to a company everyone knows and trusts, even if their price is a bit more expensive? The answer is simple, right? If you want to be a recognizable company, be ready to spend even more than 30% when you start your website.

"Branding" plays the same role in online business as in the regular one. If people see your banners, links, adds, etc. all over the related websites, they begin to recognize your company. First, they do that unconsciously, than after running into your website several times they will recognize your logo, website, etc.

Let's think how we can brand our website online.

1) Before you start branding I would recommend studying the methods your competitors used. That may be very useful as you may borrow some of their techniques.

2) Think of a good company name, logo, website domain name and company slogan (e.g. company name: Metamorphosis Design, domain: http://www.metamorphozis.com)

3) Advertisement is the key to success in online branding. Links, text ads, graphic banners and any other means you can think of. Your logo, company name or business slogan should be everywhere on the business related websites.

4) Web design companies very often offer free redesign services and discounts on web design for the companies that provide a link back to their website on their pages. That is another way of branding.

5) Offer affiliate percentage from sales if they agree to place a banner or a link to your website. (You should have affiliate program up and running in this case)

There are many other ways to brand your company. Different companies use different methods and techniques. When you start your own business you will have to study them and select which one is better for your needs and your pocket. If you would be able to brand your company, it may bring you millions and millions of dollars.

This article may be reprinted and distributed with no charge until the credit line (links) below remains without changes.

Thanks for reading.

Article source: http://www.metamorphozis.com/tutorials/make_your_own_brand.shtml

About the Author:
Oleg Lazarenko
Production Manager of
Metamorphosis Web Design Studio ?
Flash templates and Web Templates
http://www.metamorphozis.com

RELATED ARTICLES


Should You Design Your Own Website?
If you're anything like most small business owners, you probably think that web site design is expensive - possibly too expensive for you to justify the expense. If that's the case, then it can be tempting to just design your small business web site yourself. You have a computer, complete with Microsoft Frontpage, you have a copy of Photoshop - why pay a web designer when you could just do it yourself?
User Interface Design: Key to Achieve Best Web Development
From early days of www, the Internet sites that are added day by day are increasing tremendously. When you will consider this pool of web, may be they are about computers, industry, entertainment, search engines, fashion, organizational or even individual, all of these sites are concerned about one major part of web development apart from the logic or programming efforts behind it is 'User Interface Design'.
New Years Resolutions: Is Improving Your Website One of Them?
With the New Year upon us yet again, it's time to prepare for the successes of 2005. Did you watch with envy last year as your competitors dominated your industry? Do you think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website.
Five Steps to Create Your Software Product with Outsourcing
Many executives and investors are skeptical that software products can be developed using outsourcing. Even more skepticism is expressed at the idea of outsourcing version 1.0 of a product. Yet Accelerance clients are using outsourcing to create their products right now. What is the secret to using outsourcing to successfully develop a software product?
9 Simple Steps to Create a Background Tiled Image Branded with Your Name
You have seen those web pages where they have the name of the Name Web repeated over over over in square tiles as the background. Now by following these 9 Simple steps you too can create a web page Branded with your Name, or Company Name.
Up The Sandbox!
Go to any internet marketing forum you want these days and one of the topics is sure to be whether or not there is a "sandbox" at Google where new sites are forced to come and play for 3-6 months before joining the ranks of ranked and searched results. On the surface it would appear that this is so. New sites are typically taking a long time to get indexed and even longer to show up in the search results. So hence, the sandbox theory. Let's examine some possible reasons and more importantly, our reaction to it.
Why You Need a Website
You hear a great deal about the Internet these days -- that it's revolutionised communication ... commerce ... education ... Life-As-We-Know-It ...
Five Reasons You Have to Stop Your Web Site
That's right. Your method, behavior and strategy you are now using to manage your website may be justifiable reasons to stop it as soon as possible.
Successful Commercial Sites
Do you make your website just to entertain yourself or do you want it to be a great web store? The fact is more than 80% of websites are trying to sell you something. There is nothing wrong if you want to get some money from the website you made, but remember to put some REALLY interesting information on your pages. This information must be free, unique and necessary to as many people as possible.
You Need a Website!
No matter the size of your business, having a web site is a low cost way to market your services and products twenty-four hours a day. Web sites are a constant advertisement for your business and will help you reach your targeted customers effectively. Your business will not be able to compete without a well-designed web site. There are several key elements to consider when you make the decision to start a new web site:
Maintaining Your Business Website
QUESTION: Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.
10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically
Dynamically Update Your Web Pages Via E-Mail
Make Your Web Site User-Friendly!
Making a web site is easy. Making a good web site is not so easy. There are many things you have to consider if you want to make a good and successful web site.
Thinking Of Taking Money Online? Whats Best For Merchants? PayPal, WorldPay or Something Else?
It's now easier than ever to take payments on the web. As people selling their wares take pot shots at eCommerce providers in an ever-increasing battle to sabotage their "competitors'" success it gets harder and harder to find an honest unbiased opinion.
Study Your Sites Performance Via Hit Tracking
Knowledge is power.
Learn to Build a Better Online Business Website Using Keywords and Content
Are you aware that 90% of the websites on the Internet today are a waste of time and space. You have probably been on some of the sites I am referring to. You know the ones that when you arrive it really has nothing to do with your search criteria.
Credibility - 10 Ways to Build it on Your Website
If you have your own business website and you are trying to sell something, then it is imperative that you are able to establish and maintain credibility. Why is this important? If you are going to ask someone to make a purchase from you, then you need to show them why they should purchase from you rather then your competitor on another site.
Make Your Communication Come Alive
Design and layout can make your communication come alive and your message immediately apparent. Now, with so much technology at hand, design becomes much easier, but you must develop the ability to plan and visualize what you want to convey. Then decide what will appeal to your readers and help them understand the material.
The Importance of Website Stats to You
One of the best tools you have as a webmaster is your website statistics. The most popular site stats programs are Awstats, Webalizer, and Analog. Usually, they come free of charge and are accessible through your website's control panel provided by your web host.
PHP Redirect
A PHP Redirect automatically transfers a web user from one URL to another. For example, typing foo.com in the browser automatically transfers the user to another URL bar.com.