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How to Get a Better Web Site ROI
Better Web Site ROI
How to increase your business profitability by hundreds of percent
Websites are ubiquitous these days and everybody is trying to get a better web site ROI. With millions upon millions of sites all trying to appeal to the same traffic, what can you do to improve your web site ROI?
What's In A Name
You can use Google Adwords to very quickly and cost effectively improve your business profitability by a significant amount - hundreds possibly thousands of percent. It all depends on where your site is starting from.
How?
Great question, you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not).
But what's in a name?
Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think).
After the headline, the next thing that prospects eyes are drawn to is...
Yes you've guessed it - your name - your URL!
But what can I do with my URL I hear you say?
Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to www.pdqprospects.com for example.
Hundreds of percent more profitable?
There is nothing stopping you using as many domain names as it takes to give you a better web site ROI.
We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names.
These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits and your results are equally applicable on and offline, whatever grabs attention online giving you a better web site ROI will do likewise in offline advertising media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were statistically significant and waiting for a larger sample was a moot point - we knew we had a winner.
Pop Quiz
One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:
- www.talkingleadership.com
- www.thisisleadership.com
- www.leadsuccessfully.com
- www.myleadershipcenter.com
- www.leadingeffectively.com
Which of the above domain names was the winner and which do you think was the loser?
Well, the results are as follows from worst to last:
- MyLeadershipCenter.com 9 clicks
- LeadingEffectively.com 17 clicks
- LeadSuccessfully.com 18 clicks
- ThisIsLeadership.com 21 clicks
- TalkingLeadership.com 37 clicks
My thanks to Jonathan Stanley once again at www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text?
And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION?
And then there is subdomains or even appended directory names.
All it takes is a little creativity and you'll find a much better web site ROI!
Tom O'Brien is a certified Google Adwords Campaign Management Professional and helps web sites get better ROI. For further tips/tricks on using Adwords effectively, visit: http://www.pdqprospects.com/index.html
Top 10 Webmaster Challenges
Webmasters deal with a myriad of complex design challenges every day. This article will discuss the top ten challenges and provide solutions and tips for solving each problem.
The Topic Of Your Website
The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Topic is very closely connected to another web design issue: keywords. The keywords you select will depend upon the topic you have chosen. When thinking about website topic ask yourself a few questions: What is the goal of the site you are making? What are you trying to achieve with your site. Specify a goal, preferably in one short sentence.
Creating a Sticky Web Site
When used to describe a web site, the term "sticky" refers to a site that is able to get viewers to stay at the site longer and come back frequently. Sticky web sites are more likely to turn viewers into customers.
What is SQL?
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Functions and Subroutines in ASP
If you read our Tutorial on Include Files (SSI) then you learned how to encapsulate ASP code within include files and the benefits it brings us. As developers, we should endeavour to make our lives easier wherever possible... no one wants to re-invent the wheel after all. Functions and Subroutines exist to not only save us time, but to bring power to our ASP. They are just another way of encapsulating code, but have a lot more functionality than just 'saving some code for later'. First, let's look at Functions... Imagine a balloon salesman in the street. We've all seen them they require one piece of information when you buy a balloon, the colour. Let say we asked for a red balloon... The balloon salesman armed with this 'information' then does a pretty basic action... he hands you the balloon. The balloon you received is a direct result of the information you gave the balloon seller. Functions are just the same... they return to you a value based on the information you provided. Lets look at an example Function: - <% Function getBalloon(strColour) Dim Tempstr strColour = lcase(strColour) 'This converts the value lowercase. Select Case strColour Case "red" Tempstr = "Here is your red balloon" Case "yellow" Tempstr = "Here is your yellow balloon" Case "green" Tempstr = "Here is your green balloon" Case "blue" Tempstr = "Here is your blue balloon" Case Else Tempstr = "Sorry, we have sold out of that Colour" End Select getBalloon = Tempstr End Function%>
3 Rules of Website Designing and Layout
Now that you have got your domain name registered, your next worry is about designing a website or getting it designed, depending on your budget,inclination and knowledge.
Why Your Business Needs a Website
Even with the steady growth of the World Wide Web, many businesses do not have an online presence and some think that they do not need to have a presence at all.
CPanel Fantastico - Features and Benefits
Fantastico is a 3rd-party cPanel add-on and can be purchased and added to the standard cPanel interface. Fantastico allows you to quickly install a variety of open-source scripts. By selecting a script and providing some basic information for each, you can install a script within minutes. Fantastico is designed so that the script you install is always the newest available.
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1) A marketing necessity
The Web: Your Window of Opportunity
Thinking about starting up a business? The web is the way to go. Look around! More and more, people are relying on the internet as an information resource, a way to foster personal relationships, and method of purchasing goods and services.
HTML Editors 101 - Smaller Is Better
SiteSpinner
The Power Of CPanel
cPanel is a control panel for your website and allows you to set up and manage your web account through a graphical interface instead of having to use command line. This means that you can make changes to your website without having to learn to use a command line environment. There are a variety of control panels out there, most offering a graphical interface and granting access to email management, FTP, subdomain administration, website statistics, etc. With a control panel, you can add/remove email accounts or view disk usage and statistics for your site by clicking on a shortcut and entering the appropriate information.
What ROI You Should Expect From Your Web Site
Is Your Web Site an Expense or an Investment?
Is Your Web Site Talking to Your Customer?
A while ago one of my clients approached me and mentioned that they were experiencing a serious problem with customer registrations (obtaining customer names and e-mail addresses), on their web site. They still had a lot of traffic, but were finding that the ratio between traffic and registrations had been dropping steadily.
1 Simple Solution to All Internet Marketers about Their Website Design Needs
It is an undeniable fact that not everybody is keen and knowledgeable to create an above average looking website. It is also true that it is something learnable, but it might take a certain learning time span in order to grasp the minimum ability to create an over than average website. Everybody from any field, regardless of their objectives, realizes that a website presence is extremely essential for a bigger exposure, and pretty much common to see buyers chasing after the cheapest and the least time consuming offers.
High Quality Website at Low Cost
Although designing a great web site is an important part of developing a successful online business, it is often becomes a problem for newcomers to the internet business.
Linking Out is Good
Many websites I come across don't have a single link to another website. Ask the webmaster why not, and the answer you get is simple enough: "If I link to other websites people might leave my site." At this point I break the news that site visitors will leave your site. And there's nothing you can do about this.
Why You Really Need Your Own Web Page In-order To Make Online Business!
How many Web Sites did you stumble over telling you that you don't actually need your own? Now, this is true to a certain extend but not if you are heading for the real scoop.
How to Draw Icons or Images on a Mapserver Generated Map
In this example I have used the map of the Itasca demo of the Mapserver. I have done only small changes to the map file. The Itasca demo has (into the html file) the parameters of the path where to store the images:
How To Write More Powerful Online Text
Although there are significant differences among the various types of online communication, there all have one critical thing in common - they're read off a screen. There are substantial benefits, too, in that while your message is on someone's screen usually it has their undivided attention. You are genuinely "one-to-one" with them and that's something you must respect - you are literally "in their face" and encroaching on very personal territory. The bad news about online communications is that your message can be "disappeared" faster from a screen than with any other medium.