|
/pagead2.googlesyndication.com/pagead/show_ads.js"> |
Dont Lose The Sale In The Internets Last Three Feet
In retailing there is a saying that sales are made in the last three feet. What this means is that no matter what you have done with your marketing, the final purchase decision is made when a customer is in-store, with the product in front of them.
The web is somewhat similar if you think about it. Have you ever started to buy something online and found yourself rushing to complete the transaction? Or have you ever started to buy something and stopped?
Why did you decide to go ahead with the purchase or walk away from the purchase? The answer is something happened to you in the Internet equivalent of the last three feet. Here's some common reasons people might abandon a purchase online:
- General lack of confidence
- A sites server is too slow
- The purchase process is too complex
- Their excitement faded
- They got distracted
- Their internet connection dropped out
Here's some common reasons why they might go ahead with the purchase online:
- A strong guarantee is offered
- They really, really want the product
- The reasons to act now are reinforced on the order page
- They are reminded what they are buying
There's nothing worse than losing a sale right on the finishing line. After all you're worked hard to attract a visitor and convince them to buy. So now it's time to look at your site and ask yourself honestly how are you're 'last three feet'? Are they maximising sales or are you losing? Here's how to find out.
You must know how many people are coming to your order page (the page where they enter their credit card details and press the buy button). You need to then know how many sales were made in the same period. For example if 300 people visited your order page in June and you made 240 sales, 60 people didn't buy. In other words 20% of people didn't go ahead with the purchase for some reason. You need to know what this reason is. To find out why people didn't buy you should:
- Go through the purchase process yourself and see if you can spot anything that would put customers off
- Get some friends or colleagues to do the same and see what they find
- Survey your existing customers and ask if there is anything you could do to simplify the ordering process
Here are a couple of suggestions to help avoid losing people in the last three feet:
- Minimize the number of clicks to place the order
- Don't ask for any information that isn't essential (people don't like paperwork and online forms are in this category)
- Use fast, reliable servers for ordering
- Track your ratio of visitors to your order page compared with the number of completed purchases
So take a look at your site and make sure you do everything you can to reduce the number of abandoned purchases. If you need further help, feel free to ask me. Good luck.
Get a customized and guaranteed online marketing strategy for your business. Your first consultation is 100% free but I can only do a few of these each month so claim yours now!
Get FASTER Download Times By Making BIGGER Web Pages!
As a webmaster you already know how important it is that your web pages download fast. In a nutshell, if your pages are slow, then you're losing visitors. And if you're losing visitors, you're losing money.
Website Sales: 10 Strategic Tips To Maximize Your Profits
If you've a website but not making a lot of profit from it, cheer up because I have 10 website sales secrets that can help you maximize your sales and profits, starting now:
6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing
Even if you're not an accomplished webmaster you can still have a professional looking website. You may be like I was five years ago-you're teaching yourself web design and you're starting to catch on to that HTML stuff. You're so excited about your new bag of tricks-but slow down partner, sometimes less is more. In fact the only time more is more is when it concerns chocolate cheesecake or something like that. (I can never get enough chocolate!)
Owning Your Own Web Site Is A Must
Owning your own website is a must if you are doing business on the Internet.
How to Convince Your Visitors to Return Often
One visit does not make a sale. Be sure to make your Web site attractive to your visitors so that they want to come back. You don't win their trust right away. It may take 4-7 visits before they buy.
4 Things That Make A Web Site Great
First you need original content. Content is the heart beat of any exceptional Web site. The ability to take a common subject and give it some interest and originality is a rare talent,but necessary to keep visitors coming back. Add a dash of humor, be sure to update once or twice a month and look out, you're on your way.
Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success
Designing your website can be a difficult task especially if you decide to do it on your own and you have no experience. There are many websites and web hosts that provide tools to allow you to build your website, but if you have no knowledge of what works and what does not work in web design, you could be setting yourself up for a big fall. Review the following suggestions, implement them into your web design, and forget about being the guy with a badly designed web page.
Creating Your First Website? Your Options
Creating your own website is great fun! But how is it done? Well, there are five main options, read this carefully and choose which one you think is best for you!
Effective Website Design For Massive Traffic
STEP 1:Do your homework
6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. It is always important to tailor everything you do to what your customer is expecting, doing so will help keep you one step ahead of the competition.
Cascading Style Sheets for Better Web Design
In cascading style sheets you can specify how your web pages will be presented on the screen by simply predefining page elements such as fonts, headers and links.
Facts You Should Know About Web Site Design and Search Engine Optimization
1. Web site File Structure / File Naming
5 Ways To Improve Your Website Immediately
If you are reading this, I assume you either have your own website or planning to get one. Either way, these 5 tips can help you create a better business website immediately. They'll help you draw more repeat visitors and help visitors find their way around easily on your website. When that happens, you sell more of your products and services!
Tried and Tested Tips to Improve Your Website - Part 1
1. DO NOT use excessive graphics or banner images on a single web page. They tend to slow the loading of your Web page. Impatient surfers might close their browser and move on. If you have many images on a single page, consider deleting few of them or moving them to a new page.
Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales
Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites.
Understanding How HTML Color Codes Work
Ever wonder how HTML color codes are put together? For the beginner, it can look like lots of numbers and letters that make no sense. In reality, HTML color codes are written that way for a specific reason that we'll look at in this article.
Usability Lessons from the Hospital
Usability isn't only for Web design. It's also applicable in the real world as things aren't always well-designed. Paying attention to real world design can help you think through usability for Web design. For instance, there is an elevator in New York where the numbers are in three columns. The numbers go across, but in this elevator they go from right to left instead of left to right. It's in English not Hebrew.
Website Redesign for Existing Websites
Does your website need a re-design? Here are some questions to ask yourself when you are looking for investing in your website redesign.
Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy
Last Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you don't have to be Arnold Schwarzenegger to open it.
Why You Should Hire a Professional Website Designer
Your web site should always adhere to standards!