Webmaster Papers




Google
 
Web webhostingpapers.com




/pagead2.googlesyndication.com/pagead/show_ads.js">

What Content to Publish on Your Website


Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.

However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.

For some, they simply don't know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.

1. Write what you know
Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.

2. Entertain
Everyone likes to be entertained. For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.

3. About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. "New branches Country Wide"

4. About Your Product
What do your customers often ask you about? What are their uncertainties? If you offer a "complex" product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy ? tell them about the benefits, not the features.
A great way to clarify uncertainties is to publish a "Frequently Asked Questions" or a "Q&A" section.

5. Back to the Plan
Take a look at your marketing and / or business plan ? what goals are you trying to achieve and how are you trying to position yourself in the market place?

6. Watch your competition

6.1. What are competitors offering through their website that you are not?
6.1.1. Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don't copy ? enhance.

6.2. What are you offering on your website that competitors are not This raises two questions:
6.2.1. Is the information you offer really satisfying? Does it need to be there?
6.2.2. And, if the information does give you a kind of competitive advantage, how can you capitalize on that?

7. User Behaviour
Consider your Internet market ? what do they do on the Internet.

7.1. Do they like to communicate with other Internet users about your industry? Consider having a forum on your website where you can allow website visitors to do this
7.2. What websites do they visit and what kind of information might they be looking for on those websites? If this kind of information is consistent with your industry and the product / service you are marketing, try to offer this kind of information on your website

John Simms is an Internet Marketer for Eiledon Solutions, a South African company based in Cape Town offering website development and related Internet Marketing services.

RELATED ARTICLES


Website Design: Secrets Of Professional Website Designers Revealed
What colors do you have at your website?
Ten Fatal Mistakes That Make Web Sites Stink
Since you'll spend lots of time and money to create your web site, don't you want to make sure you're not making mistakes that at best irritate users, and at worst make you lose customers?
Why Hire a Professional to Design Your Web Site?
Creating an appealing, functional, and effective Web site is much harder than it looks. It's not simply a matter of taking a company brochure or catalog, converting the text to HTML, and throwing in a few pictures (although many sites seem to have been created using this technique!).
Other Ways to Look at Things
Many people today are tired of the Microsoft software that came pre-packaged with their operating system. Some have switched over to Apple's Macintosh line, but for the most part we just put up with what we have. Microsoft's Internet Explorer (IE) has come under a lot of fire as of late for several reasons. Hackers find IE easy to exploit.
Creating the Perfect Website - A beginners Guide
Are you looking to create the perfect website? A complete novice when it comes to HTML, CGI, FTP and all the other associated pieces that make up the website puzzle, then this article is definitely for you.
Affordable Website Design In Manchester
If you have a business, big or small you may be thinking of getting yourself a website.
Building Your First Web Site?
Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil. Start by sketching a layout of how you would like your web page to appear. For example, a simple title at the top, the area in which you would like any content, pictures and so on. Now its time to do some programing!
5 Powerful Ways To Get Zero Sales From Your Website
I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.
How to Make Your Site Attractive to Potential Link Partners
Every now and then, I receive a link exchange request from someone who wants a link from my directory (my high-ranking directory directly accessible from the index page), and in exchange, they're willing to link to my page from one of their zillions of link pages about 18 jumps away from the home page. Needless to say, the proffered page has a Google PageRank of 0, and chances are it's not even indexed by any search engines.
How to Create a Favicon for Your Web Site
One of the simplest things you can do to give your site 'identity' and to make it stand out from other sites is to use a favicon (favourite icon). They are the little logos that go next to the website listing in your favourites folder, and pop up in other places, (depending on your browser and operating system). To see one, go to www.bigwowwebhosting.com. Bookmark the site, open another browser window and then go to open the bookmark you have just made. The 'B' next to the words 'Big Wow Web Hosting- Home' is the favicon.
Wording Up Your Website
Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website.
Why You Should Hire a Professional Website Designer
Your web site should always adhere to standards!
Your Graphics- Are They Really Working For You?
(Making Your Graphics Work For You)
Your Website Could be Letting You Down
A professionally presented business website is a powerful and essential marketing tool: it's the first thing prospective customers will look at before they decide to contact you.
Awards Program Debate
Daily article:
E-covers for Your Niche Market
When creating an e-cover the what's the first thought that comes to mind? How do I do it? What software do I need? How much will it cost? How quickly will I have it complete?
Don?t Put Your Slogan in the Title Tag - Optimize Your Web Pages
Don't just put your slogan in the title tag when you formulate the copy of your website. The formulation of the title tag is the most important single aspect when you fine-tune your website:
Is Your Website?s Copy Up to the Mark?
The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. If you have already invested either time or money or both in your website you should carefully scrutinize the written words on your pages to see if they can really deliver a return on your investment. Here are five important questions to ask to when making a review of your website's copy.
TEN Answers That Turn Your Visitors Into Your Customers
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nobody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs.
Website Re-Design?
My site is working fine. The links work. Content is added regularly. We have new features. Why does my company need a re-design?