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Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. All of these share the key of great content in order to unlock success.
Think of each method as a vehicle that carries the greatest cargo in the world. That cargo is your business, your product, and the word you want to get out.
Now....
So you're thinking, "show me how to set up these things and get traffic coming in!" We'll get to that, but imagine if you go to all the trouble of rewriting ten of your web pages, setting up a blog, writing some articles, buying some text links, syndicating your site over RSS, and you flip the switch and everyone hears you...
But then surprise! Your audience feels like they're watching an old, dubbed Karate movie... the words come in English three seconds after the guy moves his mouth...in Chinese. Your new parade of eager visitors turns away and never comes back.
Then you'd hate me, the Internet, your old first grade teacher... and we don't want that! So before we start adding marketing bells and whistles to your site, lets focus on the secret ingredient they all share, the solid foundation... super, juicy, colossal content! And, you can start drafting that immediately.
Great Content- What Makes It?
Is there a site you visit nearly every day? Why do you go there? Do you learn something or take back some knowledge? Guess what... the site has "good" content.
In terms of business, you're probably on the web researching, buying, or selling something. The Internet is all about information exchange. In whatever vehicle it's delivered to you, if the information is simple to find and well packaged in easy to understand, bite size pieces, you're happy. And you'll probably go back to the same place when you need more of that information.
In your case, content is information about/promoting/creating awareness about your business. To turn a new visitor into a new client or customer, you want to convey that information in a genuine, honest, no strings, down and dirty package.
So then, on the surface, your packaging should be:
Let's take this article... the layout, wording, sentence structure, and my personality package the content. The content is the underlying message I want to share with you-- that all of the latest e-marketing techniques won't help you one bit if you don't understand the ideology behind them first, how they work, and how to adapt them to attract people to your own, unique piece of the Internet.
Great Content- How to write it
That's going to vary depending upon your audience. So let's start there! First, know who your audience is. Be yourself. If you are dishonest and pretend to be something you're not, it will show in time and you'll lose all the work you put in.
Which brings me to another important point. Write with confidence. If you are confident in what you are writing and you aren't attempting to deceive anyone (i.e. you are not selling seeds to an audience of botanists when your only skill is brick laying), you will earn people's respect.
Trust goes a long way. You don't have the luxury of delivering your content in person. You have a very short time to convince people you are not the latest scam, you have something to offer that will help them, and they can feel safe doing business with you or at least willing to learn more.
That's a pretty tall order! But you can do it. Let's start with some guidelines for writing your content. Remember... a web page, an RSS feed or a news article will all share these commonalities.
Great Content- Thematic Essentials
Great Content- Mechanical Essentials
How to keep it fresh and keep your audience
Concluding Thoughts...
Internet marketing takes time, perseverance, and practice. A ton of all three. If you are swamped with work and honestly can't commit, hire someone to help you or do it for you.
You wouldn't allow a brochure to be printed with spelling errors and bad photos. Your online presence is no different.
Now that you're working on writing, next time we'll learn how to encase your content in some of the latest Internet marketing methods. I'll show you how they really can increase links and get traffic flowing. In this series we'll delve into details about the pros and cons of each method, and how you can start using each right away to increase traffic and links. Start writing and revise, revise, revise! See ya soon!
John Krycek is the owner and creative director of http://www.themouseworks.ca. Learn more about search engine marketing and web design and development in easy, non-technical, up front English!
Google Groups
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today. The Usenet posts were first collected and organized for worldwide web use in 1995, by a company called Deja News. In 2001, Google bought Deja News and applied their considerable search expertise to Usenet posts. The result is Google Groups.
SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.
How to Get Listed in Yahoo Within 48 Hours, Without Paying $299
First of all you need to get a blog. If you don't have one yet, you can get one for free by going to www.blogger.com
High Search Engine Rankings - A Long Term Strategy
The last 1.5 years have shown major changes in search engine behavior across the board. Algorithms change at random dates. Websites that ranked great in search results are suddenly completely wiped out from the search index. It becomes less and less predictable what a certain change to your website will get for results. A major change to a website or the way how it is promoted could have a major impact on search engine success for that website.
Martial Arts Webmasters: Time to Optimize Your Site!
A few months ago I was looking through the search engines to see if my website was even found for certain keywords. Well it wasn't. I knew something needed to be done, because I was losing potential customers to my Martial Art and Self Defense Classes. As the Internet grows exponentially, the important of a web presence is important.
10 Costly Search Engine Mistakes to Avoid
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.
How to Get Tons of Top 10 Rankings Guaranteed
Okay I admit it. I was kidding. I can't guarantee top 10 search engine rankings any more than the next guy.
Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google. Apart from being the king of search engines, unlike Yahoo and MSN, Google does not serve sponsored results on top of its search results, drawing away considerable attention/traffic away from the search results. Hence ranking high with Google is worth all the trouble it takes to get there. Little wonder then, that most SEO revolves round Google. When Google sneezes, the SEO world catches cold. When Google tweaks its search algorithms, SEO experts scamper back to the trenches to gaze at their crystal ball, to figure out what Google is up to.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. So how is it possible to select a powerful traffic-pulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular?
LSI and Link Popularity
When Paypal's official Web site no longer ranked #1 in Google on a search for "paypal," it was obvious that Google had become more aggressive in penalizing sites with "unnatural" backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. It is important for search engine optimizers to understand both how anchor text penalties are being applied and how LSI ensures that anchor text variance will not dilute a link popularity building campaign.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Tip 1 - Hide And Seek
Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online
Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem. No one wants to do work! When it comes to getting your site highly ranked on Google, Yahoo, MSN, or other search engines the only way to do it fast and effectively is to put a little time and effort into your cause. Links are the way to do this, and the theory is not complicated; the more links that you have to your site with keywords relating to your site, the better your ranking.
The Search Engine Optimization Game Is Getting Tricky
For more than 4 years now I have been modifying my work from home based web sites trying to optimize for the major search engines, Especially Goggle. Today with much disappointment I have come to the realization that search engine traffic alone will not make me rich. Yes my search engine rankings are now worse today than when I started 4 years ago.
Search Engine Submission - What to Look for when Selecting an Australian SEO Company
Every business owner I've met has been encouraged at some point to invest in a website; often convinced with hype that if their business didn't have a website then they might as well pack their bags and retire to the social security queue.
Basic Search Engine Optimization For Dummies
OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?
New Site and Sandbox: How to Get Rid of It
You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines. You have completed your seo optimization well but there is no precursor of any traffic. Yes Google places new sites in "Sandbox" and this means that your site would not rank well for high traffic keywords for a certain period. This phenomenon is called as "Sandbox". What if your site is in "Sandbox" or on hold? Should you hang around or is there any way out. Lets look at few of them:
Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website
You don't have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines.
Search Engine Optimization and Web Site Usability
Build a Web site and the people will come.
Why SEO Will Make or Break You, Part 1
Today's article is about the wonders of SEO. SEO is short for Search Engine Optimization. If you know anything about our world wide web, than you surely know that the sites bringing in the most monstrous traffic are search engines. In the world of traffic, search engines control almost all of the pieces. If you stop and think about it, if you want to find something on the web, what do you do? Odds are you hop on over to Yahoo, Google, MSN, Alta Vista, Ask Jeeves, Kanoodle, and the list just goes on and on. Almost every method of obtaining traffic, other than offline sources and direct, random domain visits, all of your traffic is coming through these engines. Pay Per Click advertising, sponsered search, directory submissions, all these play off the search engine.
SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)
In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.