Webmaster Papers




Google
 
Web webhostingpapers.com




/pagead2.googlesyndication.com/pagead/show_ads.js">

Quick Keyword Research that Works!!!


Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales.

Sound keyword research is the first step toward successful search engine optimisation campaign. We have to be careful while selecting keywords. It is tricky to select target keywords for a website. Keyword selection should be always based on various aspects like product names, services, company name, brands, features and general terms. People always forget about targeting geographical terms when they have global presence and provide offsite offerings.

While doing keyword research it is always recommended to do a thorough market research and competitive analysis to find best keywords used by search engine visitors to find products and services online and what keywords are targeted by your competitors who are doing well in online marketing.

First step to find best target keyword is make list of topics, products and services offered by you. You can also make use of website logs to know which keyword has brought you the traffic and conversions in the past. Always do research on competitor's website which keyword they are targeting and which keywords rank well for their website.

Select such keyword which clearly defines your business and product to drive qualified traffic from search engines. There are some websites which get high traffic through general keywords but they might not convert into sales.

Today search engine users are aware of the usage of search engines, for searching products and services online. They always look for better services, discounts, geographical locations etc. Cover all possible terms for each; products, services with geographical locations.

There are tools available which help your identify keywords suitable for your business, such as WordTracker, Overture and other various to assist you in keyword research. But the challenge is, which keyword is the best one to get you qualified traffic. You can make use of statistics like count, KEI, competition to determine the best keywords.

Common tendency is to select most popular keywords having high competition on search engines. There are factors which play a crucial role for getting high rankings for popular keywords, such as content, page rank, link popularity and age of your website in search engines indexes. When you are starting with a new website or fresh search engine optimization campaign, always go for less competitive keywords to get a reasonable traffic, as a start. Once you start getting traffic you get a better idea on selection of popular keyword in logical terms. Always cover general terms, broad terms, geographical terms, short forms, misspelling, and thesaurus and your own innovation to find best keywords.

Search engine optimization experts at SEO Internet Marketing Corporation follows well defined standard to find best keyword for website optimization and Pay Per Click Campaigns. Our internal process makes use of in depth market research and use of statistical data like Count, KEI, Competition while selecting best keywords. Our aim is not to target high traffic but to target quality traffic using sales oriented keywords.

Popular keyword research tools:

https://adwords.google.com/select/m...=KeywordSandbox
http://inventory.overture.com/d/sea...ory/suggestion/
http://www.wordtracker.com/
http://www.gorank.com/seotools/ontology/
http://www.digitalpoint.com/tools/suggestion/
http://www.espotting.com/popups/keywordgenbox.asp
http://www.goodkeywords.com/

Click here to get free search engine ranking keywords to know your strength in various search engines.

SEO Internet Marketing Corporation offer extensive keywords research and analysis reports for search engine optimisation and PPC Campaigns.

URL:http://www.seo-internet-marketing.com.au
Email: info@seo-internet-marketing.com.au

Ashish Mehta - D.Bus, B.Bus, G.D.Bus, G.C.Info.Mgmt.Sys. - SEO Internet Marketing Corporation Australia

RELATED ARTICLES


The Changing Face of Search Engine Optimization
With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other. The search engines, especially Google, seem to be on a daily diet of change and their algorithm seems to be growing at the rate of their index.
Search Engine Ranking - What Works Now
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.
Search Engine Optimization Explained
Search Engine Listing And Optimization
Tops In Toolbars?
Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page. Whether the number is accurate, important, or even updated any more is a matter of debate on the marketing forums. But the only feature that was really worthwhile for more casual surfers, other than being able to use the Google search box directly, was the popup window blocker feature, which oddly enough, is the least favorite feature of many an internet marketer.
PPC v Natural Search ? A Cost Comparison Case Study
The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend. Most importantly, your listing appears instantly.
How To Weather Google Algorithm Changes
If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected.
The Purpose of PageRank?
I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. PageRank is often abbreviated as PR and Google determines this PR bye evaluating how many websites link to yours, even though many of these links are missed.
Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly
Getting your website listed in Google quickly simply requires that you know what Google is looking for and how to apply that to your site. Fortunately, what Google is looking for is pretty easy to understand and use in your marketing plan. Start with these suggestions as soon as possible so you will increase your traffic. Consider the following suggestions to get your website listed with Google, and listed as well and quickly as possible.
The Importance of Correct HTML Syntax in Search Engine Positoning
There is a lot of competition to get good spots in the search engines. Proper html syntax and a clean code will help toward better positoning.
The Hottest Tip On Getting A Web Site Listed Quickly by Yahoo, Inktomi, MSN, FAST and AltaVista
Every webmaster knows that the free search engines are a major source of traffic.
The Business Case for SEO
It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180� apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It's easy to understand why. PPC provides immediate and measurable benefits. The ROI of PPC marketing is obvious. This group doesn't understand why it's necessary "to bother" doing SEO. The second camp believes the only way to go is SEO. Clicks are free and the branding benefits of high rankings have been well documented.
A Three Day Marketing Plan for Better Google Rankings
If you're reading this article, you've probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce. Rising to the top of the search engines is often a combination of web-savvy marketing, link trading, and understanding the intricacies of complex ranking algorithms for search engines. You may have already spent a great deal of time optimizing your pages, creating content, and building your email lists. It's easy to get overwhelmed in your web marketing endeavors, especially if you're a small business or a business moving online from a brick-and-mortar location.
Pay-per-click ? the Ultimate Tool to Boost Affiliate Sales
The old ways are not always the best ways.
Search Engine Optimization (SEO) - Fix Your OnPage!
Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever!
Surviving Googles Aging Delay
Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation? yet another significant step forward for Google.
Fixed Point of Reference
According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. If we try to haul our point of reference around with us, we have lost it because it has been moved and we can never refer back to it." He tells a story of being in a dark room with only a chair. As long as the chair stays put, it can be used as a point of reference. If it gets picked up and carried around, it no longer serves that function, because it isn't where it used to be.
The Great Search Engine War, Where Content is King
When search engines first appeared, they were simple affairs consisting of a relatively basic database containing small amounts of information about websites. The search engine database allowed web-surfers to search for specific words or phrases. The search engine would then provide a list of hyperlinks to websites containing those words or phrases in several Search Engine Results Pages (SERPS). The basic concepts of a search engine are still the same, but much has changed since those innocent days.
The Value of Search Engine Marketing
Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn't produce effective targetting at all! It all comes down to ROI and target marketing.
Keep Your Web Site Content Relevant
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic.
Search Engine Wars - Quality Searches Vs Quantity!
It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality?