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Link Popularity - Basic Overview
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity."
Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site's position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.
1. What is link popularity and why is it important?
Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.
Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web site's position in the search engine results pages (SERPS).
2. Are there different types of links?
There are 4 main classes of links that contribute to your Web site's overall link popularity score:
External - An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.
Internal - Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.
Inbound ? An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.
Reciprocal/Link exchange ? Reciprocal linking is when two or more Web sites agree to display each other's Web site link somewhere on their website.
3. Are some links better then than others?
Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.
Relevance - A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorney's Web site would be a relevant link. A link from a local floral shop would not be relevant.
Quality - A quality link means that the link is from a popular, well- visited Web site. Link text - The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says "contact us," using something like "contact a Minnesota bankruptcy attorney" will be more valuable.
4. What exactly is PageRank and it is important?
PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.
PageRank is often abbreviated as PR, and Google determines this PR by evaluating how many Web sites link to yours.
A link from a popular and well- visited Web site can be invaluable if it sends you qualified traffic that converts into clients. The true value of a link has absolutely nothing whatsoever to do with PageRank."
5. How do I get a Web site's PageRank?
The easiest way to view a Web site's PagerRank is by installing the Google toolbar. Located on the toolbar is a PageRank slider.
6. How many links should my Web site have?
The number of links you should have is dependent upon the competitive nature of your Web site's focus. If you check and see how many links your competition has, that will give you an idea of how many links you need in order to be competitive.
It is important to continually work on developing your wWeb site's linking strategy. A good linking strategy will help with your Web site's positioning in the search engines.
7. How can I find out how many links my Web site has?
Knowing how many Web sites link to yours, website and increasing the number of quality links, is an important part of any Web site's online marketing campaign. To find out how many links your Web site has, type:
link:yourwebsiteurl.com - into the search engine search box (Example: Link:findlaw.com)
Your link popularity total will often fluctuate from search engine to search engine; This is because the figures shown represent the number of inbound-links that are known to that search engine.
The search engines are constantly re- indexing and reorganizing their database's, so which links and how many links a search engine sees pointing to your Web site can vary at any given time.
8. Is it possible to have too many links?
Yes and no. answer - It has to do with the time it takes to accumulate the links in question.
The answer is no, No ? if you acquire the links over the natural progression of a Web site's existence (adding a few links at a time)
The answer is yes, Yes ? if you accumulating accumulate an overabundant amountce of links in a short period of time. This will trigger a search engine's spam filter. This un natural link growth of links can be associated with "link farms" (A link farm is a Web site that exist solely to link to other Web sites.) and can be considered BAD in the eyes of the search engines. Some search engines penalize for this type of activity, and can might even ban your wWeb site from their index.
9. What can I do to increase link popularity?
If you belong to any associations, local chamber of commerce, or rotary club, be sure to update your online profile with them to include your Web site URL.
Other ideas may be to write articles and allow them to be republished with your Web site URL, join online forums and place your Web site address in your signature line, or even start your own online Blog.
Exchange links with Web sites that are complimentary to yours.
10. What types of Web sites should I be exchanging links with?
This is simple; Ask yourself "whether someone who is interested in the information available on your Web site find this other site useful"? If the answer is yes, exchange links; if the answer is no, don't.
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Search engine marketing is an organic process and there are no guarantees in positioning. This was written with white hat optimization techniques in mind.
2005 NMS View My Blog:http://seogirl.blogspot.com/
Nicole St. Martin is a professional search engine optimization consultant currently working in the legal industry.
View My Blog:http://seogirl.blogspot.com
Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen
Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen. The following suggestions, if followed, will help you get better rankings by the search engines and more traffic to your website.
How to Use Keywords to Improve Your Ranking in Search Engines
The importance of keywords
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. All of these share the key of great content in order to unlock success.
Part I : Getting Free Hits Using These Simple Tips & Tricks
Search Engine Optimization
An Easy Way Not to Get Banned by Google
Strategic search engine optimization involves far more than keyword research, META tags and content.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. So how is it possible to select a powerful traffic-pulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular?
Getting Listed in the ODP, Google Directory
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Ten Steps To A Well Optimized Website - Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.
Five and a Half Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.
A Real Example of Search Engine Optimization (SEO) Success
The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.
What Is Search Engine Marketing?
It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs and lately ? with the advent of the Internet ? information.
Getting Honest With The Search Engines
Getting Honest With The Search Engines
Reciprocal Link Exchange Management Software
How to Avoid the Google Duplicate Content Filter?
More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. In cases of websites build on news feeds or data feeds you can even find websites that match each other 100% (except for the design). Several copies of the same content in a search engine does not really do any good and so Google apparently decided to weed out some of this duplicate content to be able to deliver cleaner and better search results.
Which Search Engine Optimization Services to choose, Google OR Yahoo?
Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services. Internet Marketing in the form of Search Engine Optimization has helped to build several successful business portals online. Many successful Software Firms,Travel agencies, Business services are becoming aware of the power of Search Engine Optimization. Studies have shown that you can generate 60% of your traffic alone from search engines like google, and rest 40% from yahoo, and other search engines.Search engine optimization is emerging as a new era of Online Business science, which helps to generate more traffic, and more revenues from your existing businesses. Search engine optimization is further categorized into two categories organic search, and PPC( Pay per Click). Organic Search engine optimization depends on the natural ranking of your web page, whereas PPC is a paid service offered for companies who want to kickstart their business from the day one without going through the labour of organic search engine optimization, which can be achieved over a period of time. In the broader perception it has been observed that Organic search engine optimization is far more reliable in long-term, whereas PPC is reliable for short term solutions. Many Internet marketing companies have emerged, helping business owners to achieve top rankings on major search engines either through Organic Search OR PPC.
Is Page Not Found Making Google Tell The World Site Not Found?
Search Engines are hard to tame, that's for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to your business web site. Not many people understand how search engines think. So, search engine "optimization" ends up either ignored or left up to highly paid experts.
PageRank for Websites: Is There More to the Web?
Google's PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google's fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank. PageRank is a term that relates to the algorithm that Google uses to rank a website in its search engine. Coined by Larry Page, one of the engineers of Google, PageRank has come to mean so much to webmasters and SEO's that it dictates how we market a website. But let me coin a few terms of my own. (Or, borrow them from others, perhaps?) And while some of these concepts are included in the PageRank algorithm themselves, it's often helpful to be reminded that there are many factors that a webmaster should concentrate on, and not just one overwhelming aspect. It bothers me that Google's toolbar's PageRank indicator "measures the IMPORTANCE" of a page; important to them, perhaps, especially in light of the release of the Google Toolbar for Firefox on July 7th. But lack of PageRank doesn't mean that your site isn't important. So how do you let the search engines, Google in particular, know that? This article is a collection of the phrases that indicate the behavior of search engines today.
Building Link Popularity As Easy As 123
The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. In this article I will tell you how to get links and how to find them.
Googles New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.