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Playing By Googles Rules
As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important. For this reason, doing the wrong thing, purposely or unintentionally could result in a severe penalty or even get you get you banned from the listings. Below is a short list of ideas to consider when drafting your search engine optimization campaign.
Hidden Links
Link PR is becoming a hot topic among seo firms, however whether or not incoming/outgoing links still play an as important role as they used to, it still considered a "blackhat" technique that can and most likely will result in a ban or penalty from Google.
Hidden Text
Stuffing your pages with text to small to read, same color as the background, or using css to push the text of screen for the sole purpose of loading your pages with content rich keywords and copy will also get you awarded the same penalties as hiding links.
Page Cloaking
The practice of using browser or bot sniffers to serve the bots a different page then your human visitors may see. Loading a page specifically for a bot that a human user may never see will most certainly get you banned from the listings.
Multiple Submissions
Submitting your domain and pages thereof is also a big thing to stay away from. For example if I submit http://www.seohype.com and http://www.seohype.com/resources.html as two separate urls, I may be looking at a ban, penalty or at the least; a very long time before my pages get submitted. This is another reason to avoid auto submitters. Make sure you check if your domain is listed already in the search engine you are submitting too, if it is? move on to the next.
Link Farms
Be careful who and even what you are linking to. Links in to your site will not hurt, even Google knows you cannot control your links in. However you can certainly control what you link to. Link farming has always been a bad apple in Googles eye and should be avoided at all costs. Google also suggest that your own link pages should not contain more then 100 links, assume anything higher then 100 links on a single page will get you classed as a link farm and avoid doing it.
Selling Your Sites PageRank
Time and time again I come across sites selling there pr7 links or ONLY trading links with certain pr sites. This will cause a ban or penalty as well. Its okay to sell the advertising, or the gain the link, but doing so based on direct advertisement of your page rank is a sure way to get the bad end of the stick from Google.
Doorways
This is similar to cloaking pages. The practice of having one page loaded with your choice keywords that simply re-direct to another more "user friendly" page is also a big issue for Google. My clients get offers all the time from other seo firms offering these kinds of "services". If you get these offers, avoid them at ALL costs.
Same Content on Multiple Domains
Google looks at domain IPs, dates they were registered, etc. Having multiple domains serving the exact same content is a no no as well. This also applies to serving the same content multiple times on separate pages, sub-domains and forwarding multiple domains to the same content.
Conclusion
Many of the above techniques apply to most search engines. By following a mind set that you are building your pages for your human users and not bots, you can insure you will get the most important things from your site: Qualifying links, clicks and a higher ROI. For more information also see "Googles information for webmasters", http://www.google.com/webmasters/.
This article was written by Wil Rushmer, founder of http://www.seohype.com - A resource for internet marketing and website promotion tutorials, including search engine optimisation techniques.
Use Search Engines For A Guaranteed Web Site Promotion
For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN. The higher the ranking, the more likely viewers will come and visit your web site. Your site should stay in one of the top positions in the search engines to draw the largest amount of customers.
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results. Since webmasters spend so much of their time worrying about PageRank, an important question is: how important is PageRank, really?
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you'll see offers to submit your site to a scadzillion sites for some low nominal fee.
SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a new business opportunity in the search engine optimization industry. The outsourcing of link building emerged from the fact that many inbound links mean a high search engine ranking and/or a high Google PageRank.
A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!
Extra, Extra Google Now Gives you feedback. By Creating a Google Sitemap using free online tools you can get Google to crawl your site within 24 Hours. As an Added bonus after Google Crawls your site they give you feedback about any problems they encountered. To take advantage of this amazing service from yahoo just follow these 4 simple steps.
Does Javascript Affect Ranking?
Almost all SEO's agree that using too much javascript can harm your rankings and might confuse the search engines. Is it true? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis.
Search Engine Optimization for Everyone
There are many facets to SEO and the search engines continually change their methods of indexing sites to help prevent the same sites from staying up in the ranks all the time.
Choosing your Meta-Keywords
This article assumes you already know what a 'meta-tag keyword' is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages.
Site Maps: A Force To Be Reckoned With
Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you've been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking).
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Can Google Really Deliver Country Specific Searching?
This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results.
7 Essential SEO techniques
1) Title Tag ? When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.
The Fundamentals of Inbound Links
We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.
Optimizing Your Website
Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
Fixed Point of Reference
According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. If we try to haul our point of reference around with us, we have lost it because it has been moved and we can never refer back to it." He tells a story of being in a dark room with only a chair. As long as the chair stays put, it can be used as a point of reference. If it gets picked up and carried around, it no longer serves that function, because it isn't where it used to be.
Are You A Google Junkie
Google this, Google that, Google Google Google.......