|
/pagead2.googlesyndication.com/pagead/show_ads.js"> |
STOP Writing for Search Engines
Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. These guys send a weekly email with their bundle of latest tips. For the first few months, I actually followed what they said. Now, I just keep my subscription to get a few laughs.
You see, their basic advice hasn't changed a bit. It is still about keyword laden content, back links to your site, et cetera, et cetera. Of course, every time the search engines change their algorithm a bit, there is a huge new update on how best to beat this algorithm and remain on top. And you know what? Some of the things these guys say actually work! But here I am, telling you to stop writing for the search engines. I must be really crazy, right?
Not quite. Just like you and probably everybody else, I used to believe that getting the top position on a major search engine would make me rich. It would open floodgates of money, floodgates that I will never be able to close. And to be completely truthful, that is exactly what it did too. Well, actually they were the floodgates of bandwidth bill? but they were floodgates alright!
That is when I realized that I was making the biggest mistake a salesman could make in his lifetime. Instead of creating a website to sell to and satisfy my customers, I had created a traffic portal for the search engines. Unfortunately for me, search engines don't buy things that I want to sell. Rather, they want to sell their own advertisement around my content. After all, what content do Google and Yahoo produce? Zilch! They live of our content and yet, whatever we do, we have the search engines on the top of our head.
So I told myself, to hell with search engines. I will create a website that is for my customers. Sure, I will receive fewer customers, but then I was certain that the guy who is going to sift through the garbage a normal search engine throws up; to come to my site, will be really looking for something specific. And you know what? I will trade such a surfer for a thousand surfers that major websites receive on a daily basis.
And this is exactly what I did. I had two different websites competing for the same keyword. The first website was made just for the search engines (MSN in particular) and was ranked 1 on MSN, 5 on Yahoo and 3 on Google for that particular keyword. On an average day, it received anywhere between 5 to 6 thousand visitors. I made 3 to 5 sales daily from the website.
The second website, on the other hand, made an extensive use of images (I even used an image file for my headline because I didn't like the way various browsers treated text). The day Google indexed my website (Google is always the first to index my sites, god knows why!) I was placed 44th for the term. I received a lowly 40 visitors for my effort and made no sale. For a week, it continued to be so and then Google dropped my website for some reason or the other.
The website was again picked up a week later. This time, Google put it on the 38th position. I received 55 visitors a day for nearly a week and made two sales in the entire week. Now, it was time to push the website a bit. I made a nice little press release, wrote a couple of articles related to the product I was selling and sent them to various article databases and press release sites. A month later, Google had pushed me up to 18th on the search term. I currently rank 15th for that term and receive around 1500 visitors from various search engines for 6 average sales a day. My articles still bring me visitors, around 150 to 200 visitors a day for another couple of sales on an average.
Since that little experiment succeeded for me, I have stopped writing my sales copy to suit the search engines. Rather, I write my sales copy to sell. Even if one person comes to my website, I want him interested and ready to take out his credit card to buy from me. However, visitors are important. So I create content for search engines through articles about the product, press releases and blogs. The whole idea of each of these is to bring the visitor down to my sales site. In addition, once the PR of my site has reached a reasonable number, I start exchanging links with other similar websites. And frankly, that is the kind of search engine optimization you should be working for.
Since all articles must end with advice, here is my advice to you. Separate your sales page from the pages you create for search engines. Use large banners, innovative techniques to get your visitors from these pages to your sales page. Never, ever mix search engine optimization with your sales copy. Sure, for some people, it may reap awards. But for most of us, a page optimized for search engines almost never sells. On the other hand, a page made for the customers actually ends up getting a decent position in the search engines!
Pankaj Saini has just started a new internet publication called Learn and Do It to help fellow internet marketeers to make a better living online. For more of his articles, please visit, http://www.learnanddoit.com/
How Do I Improve My Web Site Conversion Rate? Part 1
Question 1.
How to Build Massive Keyword Lists
As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.
Keyword Research And Overture
Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it.
SEOing A Flash Intro
Introduction
Google Adsense Optimization Tips
There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there...
The Simple Formula To Search Engines
Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that's suitable to them. Understand that this gives you an advantage to give your prospects whatever they are looking for.
Make The Search Engines Love Your Site
Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below.
2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords
Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like "work from home" and "home business" so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising.
How to Avoid Being Dropped by the Search Engines
For websites, one of the most important things in their existence is their ranking with the search engines. The reason why this is so important is because when websites are ranked high by the search engines, they get flooded with free, targeted web traffic from visitors who are looking for information or products. Obviously, any kind of activity that might hurt a websites chance of getting a premium listing should be avoided at all costs. The following tips are things websites should completely avoid if they want to optimize their results with the search engines.
Would You Let A Dog Or A Butler Market Your Website?
The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..
Most Overlooked Search Engine Optimization Technique
Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook.
How To Syndicate Your Content
Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page.
THREE Secrets to High Search Engine Rankings the Easy Way!
Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused.
Achieving Better Search Engine Optimization
The search engine giants are locked in an all out power struggle to get your attention and patronage.
How to Improve Your Search Engine Positioning and Increase Traffic Today
Every website has times when traffic is higher than others. However, in the downtimes you need to figure out why your traffic is lower and what you can you about it. The following suggestions have been proven to increase website traffic and will be effective in getting you more customers. However, before implementing these tips into your website promotion plan make sure you have a clear understanding of how to perform them effectively because if you are not aware of how to do something right, it could possibly backfire and work against you.
Why Does The Link Page Have A PR Zero?
For beginners, link exchange campaigns can be a minefield of problems. For example, here is a question I was asked:
SEO Facts
The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers ? and referrers. However, the internet is also an extremely overcrowded place. With such an opportunity to make a business presentation to the world, many companies seek to take advantage of this unique chance for global exposure by creating a website. Yet simply having a website is not enough. A website alone will be lost in the crowd ? a crowd of over 4 billion webpages indexed on the Google search engine alone. A website needs to be visible, and in a highly targeted manner, so that a company can connect specifically with potential customers. If any company is serious about generating sales within the largest marketplace on earth, investment is required in one form or other of internet marketing.
Improve Search Engine Rankings - The Real Deal!
Ok, here's the deal, follow these steps and shoot me if your rankings doesn't improve. I know that there's been so many articles on how to improve your search engine rankings but most of them are either incomplete or untrue. So I've put up a list of what works best to improve your rankings and I'm telling you now this works but it's no walk in the park.
Table Structures For Top Search Engine Positioning
So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. On the other hand some search engine positioning companies offer services that will boost your rankings but at the expense of your design. A good search engine positioning company can get your website ranking for key phrases without affecting the overall design and navigation of your site. You can make small changes to your website on your own as well utilizing the tips noted in this article. There is a happy medium, you can "have your cake and eat it too."
Search Engine Optimization and Web Site Usability
Build a Web site and the people will come.