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How Search Engines Connect Sellers and Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking ? not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.
Google will show Maggie 534,000 resources on "bread baking". Unless she fails to find what she wants on the first page, or top 10 results, she will never find your website listed 124th in the results. (Actually, if she does not find what she wants in the top twenty or thirty results, she is likely to refine her search to "easy bread baking" or "home bread baking").
How do you get into the top 10 results so Maggie can find your website? You might have heard a lot about "search engine optimization" and "ranking analysis" and "algorithms". It all sounds very complex, but it really works on a simple 1 ? 2 ? 3 principle.
Are you ready to roll? Possibly. Some of this you can easily do yourself. But there are three places that are worth spending money to help all the Maggies out there find your website and your book.
The first is choosing the right keywords. It might look simple, but "bread baking" might not even be the best keyword phrase to focus on. It might be "easy bread baking" or "home bread baking". The most searched terms might not be the best, nor the term with the least competition.
The second is to prepare a link strategy. The "link exchange" pages that are getting more popular each day are also becoming less effective each day. Here are just a few of the linking factors that will affect whether Maggie discovers your book:
- The total number of incoming and outgoing links
- The importance of the sites you link to and from
- The relevancy of the sites you link to and from
- Which pages on their sites and on yours are being linked
- What you include in the incoming and outgoing links
- Where on the page the links are placed
- How many links are on those pages
- How many pages are linked to or have outgoing links
- The ratio of links to content on the pages involved
You can implement the strategy yourself, but it is worth hiring somebody to put it together for you. Ask the person what factors he would consider when building a strategy for you. If he does not mention several of the above, your money is better spent elsewhere.
The third place to invest is to have somebody knowledgeable review your html code. Chances are that you have missed numerous opportunities to let the search engines know your website is relevant, and possibly some opportunities to show it is important.
About The Author
Discover how to climb the rankings the RIGHT way: Pick up a copy of Don't Get Banned By The Search Engines at http://thehappyguy.com/SEO.html. You might also want to find out how to promote your website with a media relations plan at http://thehappyguy.com/publicity-self-promotion-report.html, or profit from more free publicity ideas at http://www.thehappyguy.com/publicity-self-promotion-products.html
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