|
/pagead2.googlesyndication.com/pagead/show_ads.js"> |
Yahoo!/Overture Site Match: A License To Steal
Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.
According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming. But with Site Match you can reach millions of users by submitting your pages through one program that powers search results for top web portals such as Yahoo!, AltaVista, AlltheWeb and other sites.
Summary of Site Match Benefits (according to Overture):
- More exposure for your site--reach more than 75% of active internet users
- A simple, single point of submission to multiple web portals such as Yahoo!, AltaVista and AlltheWeb
- Frequent refresh of your pages--every 48 hours
- Daily reporting to track and optimize performance
- Pricing--Hybrid of Inclusion and Pay-Per-Click
Site Match uses a hybrid of the old Inktomi paid inclusion program and the pay-per-click search listings. When you start a Site Match subscription, a non-refundable annual review fee is charged for setting up your account and for quality review of your pages. Once your pages are accepted into the program, a cost-per-click fee is charged for each lead driven to your site.
URL Submission (non-refundable annual fee, per domain)
First URL: $49
Next 2-10 URLs: $29 each
11th URL and beyond: $10 each
Cost-Per-Click Fee:
Tier 1 Categories: $.15
Adult
Automotive
Books
Computers & Software
Dating
Education & Career
Entertainment & Attractions
Jewelry & Watches
Music & Video
Office
Other
Reference
Sports & Outdoors
Toys & Baby Equipment
Tier 2 Categories: $.30
Apparel
Electronics
Financial Services
Flowers, Gifts & Registry
Health, Beauty & Personal Care
Home & Garden
Professional Services
Real Estate
Telecom & Web Services
Travel $.30
Okay, now that we've gotten the preliminaries out of the way, here's the real deal on Yahoo!/Overture's Site Match:
It's a license to steal! It really is. Here's why:
Site Match isn't a true pay-per-click program, like Google's Adwords or Overture's own pay-per-click program.
What's the difference? With Site Match, you don't have any control over how much you pay for a particular keyword. I'll talk more about that later.
Site Match charges you $49 to "review" your URL, at which point you get included in the databases of several search engines, including the new Yahoo! search engine. By the way, paying the $49 annual fee doesn't improve your page ranking one iota.
It's also important to point out, this isn't the same thing as Yahoo!'s Submit Express,where you have to pay $300 to have them review your site for possible inclusion in their directory, without any guarantee whatsoever.
With Site Match, you're guaranteed that your URL will be included in their various databases, and will be spidered regularly. This is how it works: If your listing is shown for a particular query and someone clicks on it, you get charged an additional 15 or 30 cents--over and above the $49 annual fee! That's one reason why I call Site Match a license to steal. Here's another:
If your URL already happens to be in the search engine databases, you're now paying money for clicks you would have previously gotten for free.
It's really a bad deal, because for most sites, paying more than $.10 per click will end up costing you money.
If you've participated in a true pay-per-click program, you already know that there are many keywords, especially generic terms, that are worth little or nothing, so you'd never bid on them to begin with--or you'd bid very low.
But with Site Match that control is completely taken away from you because, the way the program is set up, you have to pay a minimum of $.15 to $.30 per click, no matter what.
Personally, I think you should avoid Site Match like the Bubonic Plague!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
Visit his website at: http://www.lets-make-money.net
Companies Cash In on Your Search Engine Ignorance
This article will cause many companies to stir, but it's about time someone started speaking against these services.
Paris Hiltons Reputation is SHOT! Hows Yours?
With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!
Search Engine Optimization Tips For 2005 - Part Three
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.
Table Structures For Top Search Engine Positioning
So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. On the other hand some search engine positioning companies offer services that will boost your rankings but at the expense of your design. A good search engine positioning company can get your website ranking for key phrases without affecting the overall design and navigation of your site. You can make small changes to your website on your own as well utilizing the tips noted in this article. There is a happy medium, you can "have your cake and eat it too."
Do Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.
What All Top Google Websites Have in Common
While it is okay to admire and envy all those sites enjoy top ranking with leading search engines like Google, it is much more important to study these sites closely. You will definitely end up learning a lot that will prove to be very useful in helping you take your own site to the top of Google rankings. Topping the search engines will mean huge volumes of traffic on a daily basis without you having to do anything. Healthy traffic, as you know almost automatically translates itself to healthy revenue for the site. And when you consider that over 75 per cent of the traffic that finds its' way to websites comes from search engines, you quickly realize how important and crucial top rankings in search engines are to any online business.
Introduction to Google Page Rank (PR)
For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.
7 Search Engine Optimization Strategies
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
Search Engine Optimization and Submission Tips
Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. This process is also called 'Search Engine Optimization(SEO). You can begin by checking your keywords and making certain you have the appropriate balance in the main body of your webpage, and that these keywords are in your title as well. The title may be the most important area of your site to put your primary keywords or keyword phrases. Be sure that you do not try to target more than a few keywords or keyword phrases.
Google, Yahoo! and MSN Line up More Goodies for Internet Users
Internet users have never had it better what with Yahoo!, Google and MSN planning to roll out more goodies. Yahoo! is launching its Yahoo! 360 and Google has already made its beta version of the Desktop Search tool widely available for anyone to download it for free to enable one to search e-mails, book marked web pages, or content from your desktop with the use of keywords in the stored Microsoft Word or PDF files. Not to be left behind MSN is readying itself to pose another challenge to Google after its launch of MSN Search. Microsoft is launching its own paid search advertising services like the adwords of google.
Is Google Fair?
If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones?
SEOing A Flash Intro
Introduction
SEO Expert Guide - Proposition Development (part 2/10)
It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. Fewer still take a long, hard look at what their competitors are doing first.
Does Javascript Affect Ranking?
Almost all SEO's agree that using too much javascript can harm your rankings and might confuse the search engines. Is it true? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis.
How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
How You Can Easily Compile A Gigantic Keyword List
It doesn't matter what kind of marketing you are involved in.
Link Horse Trading For The PR Challenged
After 105 days Google finally updated PR. And it's about time. There for awhile you couldn't swing a dead cat and not hit an anxious post on a seo forum wondering where the update was.
Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online
Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem. No one wants to do work! When it comes to getting your site highly ranked on Google, Yahoo, MSN, or other search engines the only way to do it fast and effectively is to put a little time and effort into your cause. Links are the way to do this, and the theory is not complicated; the more links that you have to your site with keywords relating to your site, the better your ranking.
Internet 2005: The Ten Billions Pages Search Engines
To see each and every page during 10 seconds would take 694 days 24/24. The leading search engines fight to be the first that oversteps this level. In the meantime the key word "sex" has been typed about 20'000'000 times on the entire web and Google found 333'000'000 results for this query in January 2005.
?Web Content Management System fr Window?: Search Engine Typos
Oops! I meant "web content management system for windows." Do search engines understand consumer search engine typos? Typing something so close to what you are looking for, like typing "web content management system fr window" instead of "web content management system for windows" may not seem like a big deal, but search engine bloopers alter consumer searches more than we know.