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Keywords Finalization Methodology
To arrive at the set of keywords that:
Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for )
Steps
Step I: Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site. The home pages & the other higher level pages should target more general(main theme)keywords. The deeper pages (embedded in subdirectories or sub domains) should target more specific & qualified keywords.
Once the sites themes & sub-themes are done, lets start by looking for the keywords
StepII:
The finalization of the keywords for any given site can be done in the following way:
Generation of the seed keywords for the site (theme keywords).
Expansion of the seed keywords into key-phrases by adding qualifiers (sub theme keywords)
Generating a larger set of keywords by word play on the key-phrases generated in step II.(sub theme targeting)
Lets take them one by one:
SEED Keywords/Primary keywords:
The seed keywords can be generated by either of the ways mentioned below:
The client provides the terms he feels are relevant to his business.
The SEO firm generates the seed words by understanding the business domain & the business model of the client.
Some outside domain consultant provides them.
Another way of generating seed keywords is to look for the meta tags of the competition web sites.
WARNING: do not place any unnecessary emphasis on these tags. Use them just to generate you seed keywords list.
If one has certain set of keywords then tools like WT & Overture can also be used to arrive at the other relevant seed keywords.
Typically seed keywords are single word. A good number of seed Keywords is between 10-12.
SUB theme Keywords (add Qualifiers)
Now to these seed keywords add qualifiers.
These qualifiers can be anything location/sub-product/color/part no/activity/singular etc.
By utilizing these qualifiers one can expand the list of the seed keywords. Say a good number would be anywhere between 20-30.
Typicaly a sub theme key phrase could be of 2-3 -4 word length.
One recent study suggests that
The typical searcher often uses longer queries. Many contain more than three words. Within three different search engines, keyword distribution data tells a compelling story:
Words in Query LookSmart (%) Ask.com (%) Teoma (%) 1 27.00 12.76 38.04 2 33.00 22.46 29.59 3 23.00 19.34 18.13 4 10.00 11.89 8.00 5 7.00* 7.86 3.51 6 - 6.19 1.39 7 - 5.47 0.63
LookSmart does not report beyond 5 search terms, instead grouping five or more terms into one category.
Approximately 40 percent of queries in LookSmart have three or more words. About 32 percent in Teoma have three or more. Ask Jeeves has an even higher skew, nearly 62 percent, because of its natural language focus. Within FAST, the database that powers Lycos and others, the average is 2.5 terms. That suggests a similar frequency distribution to LookSmart and Teoma.
Hence we can keep the average length of sub theme keywords at around 3.
Rakesh Ojha is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. To learn more, visit http://sem.mosaic-service.com
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No one outside of the companies that run these search engines knows what it is exactly that makes search engines rank sites high. Especially due to the fact that these search engines and the rigorous ranking filters they use to spit out search results change almost monthly. Even a former Google employee doesn't know how to guarantee rankings! If someone is telling you they'll guarantee top rankings, run fast! Those are some shady, shady claims. Google themselves have said:"No one can guarantee a #1 ranking on Google - Beware of SEO's that claim to guarantee rankings, or that claim a "special relationship" with Google, or that claim to have a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is by using the page at http:// www.google.com/addurl.html. You can do this yourself at no cost whatsoever." - http:// www.google.com/intl/en/webmasters/seo.htmlAn ethical SEO company will not guarantee rankings. They will guarantee that their methods follow search engine guidelines, and they will guarantee customer satisfaction, but at no point in time will any SEO company with a conscience guarantee your rankings."Your site needs to be continually resubmitted to get on and stay on the search engines" When will I see the end of this one? How old is this method now? 5 years? 10 years? We're talking about the days when Webcrawler was the biggest search engine and all computers were beige! This claim is so fully untrue, had Pinocchio uttered it, his nose would have stretched from Rome to Poughkeepsie. And the good folks at Google will once again back me up on this one:"Submission is not necessary and does not guarantee inclusion in our index. Given the large number of sites submitting URLs, it's likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form. We DO NOT add all submitted URLs to our index, and cannot predict when or if they will appear." - http:// www.google.com/intl/en/webmasters/1.html#A2"Meta tags are not important anymore"Sure they aren't. If you don't want a decent ranking on MSN. The new MSN search places a lot of value on the keywords and description meta tags. Without these tags in your site's code, your ranking on MSN will suffer. Just as importantly, if your keywords and description meta tags don't use proper language, your rankings will suffer. The description tag is also what MSN uses as the visible description for a site in the search results. And of course, to prove I'm not the one blowing hot air, here is what MSN themselves say about it:"Site descriptions are extracted from the content of your page each time MSNBot crawls your site and indexes its pages... ...the best way to affect your site description is to ensure that your web pages effectively deliver the information you want to see in search results." - Click here to see the page this is found on. "Your Web Site Has Been Sabotaged" This one is truly unreal. I can't believe it's even been used as an excuse for why an SEO company hasn't achieved decent rankings for you. But alas, more than one SEO company has told potential clients of ours that the reason they are not ranking well, or why their search engine optimization campaign is not effective, is because someone else has been sabotaging the site. Some of the clients who have been told this are small businesses, like bed and breakfasts or pet sitters. We always explain to these potential clients that the likelihood of someone even having the initial idea to sabotage a web site, the site in question would have to be a fairly large one, and the target of a lot of hatred. Why? Because sabotaging a web site's rankings takes a massive amount of time and energy. We're talking months, maybe even years of hard, hard work. Why would anyone devote months or years of their life to taking down a pet sitting site? Or a bed and breakfast?Once again, these are some hefty claims and it is a clear sign that the company who is running your SEO campaign is unwilling to be held accountable for their actions or lack thereof.Don't Put Up With It. The bottom line is, your search engine optimization company works for you. You are paying them. Hold them accountable as you would any other vendor. 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To arrive at the set of keywords that:
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