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Linking for Traffic not Positioning!
With more and more experts and search engine enthusiasts
claiming the right way and the wrong way to handle link
swapping, link exchanging or reciprocal linking!
You can tell something is important when there is more than
one name for it! GRIN!
There are also two schools of thought on the reasons link
swapping.
The first reason for link swapping has always been to carry
favour with Search engine rankings.� Have a good site with
lots of links and this is seen as a good thing and
therefore Search Engines will rank you higher.
Sadly, like all things in life, this system can be abused
and taken to the extreme.� Sites are buying in hundreds if
not thousands of links trying to "boost" their ranking
artificially.� This is fine in the short term but we are
starting to see a fundamental shift in Search Engine
algorhythms.
My last article of link swapping , If Content is King, then
surely relevance is Queen! explains my personal view of
relevant linking which is still follow.
There is now a second and perhaps more disturbing reason for
swapping links.
To build a useful link resource or directory for your
visitors.
With working with similar themed sites, swap links to build
a directory service which can share and drive traffic to
sites within it. Some have even claimed this can drive more
traffic that a Search engine ranking.
So how do I create this vision of loveliness.
Simple, build an on topic directory of your major site
content.
There are a couple of great tools you can use to automate
this process.
http://www.j2-squared.com/linking-101.htm
http://www.j2-squared.com/power-linking.htm
These tools will add new sections, manage your directory
structure, and allow you to add links or even allow others
to add their own links which you just approve.
This can all be run from a web browser so you can be
swapping links sat on the beach or in fact from anywhere.
They are so simple to use you could get family to help out
too! GRIN!
In terms of places to find links try:
as a good start point.
Remember, Search Engines change their algorhythms all the
time and you could fall out of favour at any time.
Your visitors are also getting more sophisticated and
demanding at the same time.� Give the visitor what they want
first and let the search engine sort the rest out!
Good Luck!
Jason Hulott is Director of J2 Squared, leading specialists in�Internet consultancy�whose specific aim is to drive more revenue�to websites. Their main area of focus are the insurance, finance, and automotive industries.
Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don't get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?
Five Simple Steps to Getting Links to Your Site
Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. Besides getting a good search engine ranking with links, it also one of the most effective ways to increase a site's traffic. So, how do you build your link popularity? In this article I'll show you 5 simple steps that will help you build your site's link popularity.
How Do I Submit My Site To Search Engines?
You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.
Analyzing Googles Backlinks Is Close To Worthless
Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this.
Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach.
How to Google; or How to be Easily Distracted
I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'.
SEO Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?
Your Online Home-Based Business Can Lead To Search Engine Stress
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
How to Avoid the Google Duplicate Content Filter?
More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. In cases of websites build on news feeds or data feeds you can even find websites that match each other 100% (except for the design). Several copies of the same content in a search engine does not really do any good and so Google apparently decided to weed out some of this duplicate content to be able to deliver cleaner and better search results.
SEO #2: On-page Optimization
Yesterday you should have read the first course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #2 and study on-page optimization. Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage. Alright let's start!
Use Keyword Articles for Search Engine Optimization
Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result. It might sound complicated, but it really is not because people use the search engines to search for keyword terms and then the search engines crawl the web looking for web pages containing these same keywords. The most important thing for you as an online business is to know the keywords that apply to your business and then include them on your web page through the use of keyword articles.
Meta Tags - What Are They and Which Search Engines Use Them?
Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we'll start with the easy part
Seek Engines: What If Seek Had Bumped Out Search?
In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity."
Googled
The Internet may have started as the fervent brainchild of DARPA, the US defence agency - but it quickly evolved into a network of computers at the service of a community. Academics around the world used it to communicate, compare results, compute, interact and flame each other. The ethos of the community as content-creator, source of information, fount of emotional sustenance, peer group, and social substitute is well embedded in the very fabric of the Net. Millions of members in free, advertising or subscription financed, mega-sites such as Geocities, AOL, Yahoo and Tripod generate more bits and bytes than the rest of the Internet combined. This traffic emanates from discussion groups, announcement (mailing) lists, newsgroups, and content sites (such as Suite101 and Webseed). Even the occasional visitor can find priceless gems of knowledge and opinion in the mound of trash and frivolity that these parts of the web have become.
So, Where Has Your Search Engine Been Today?
Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to. A lot of research indicates that most searchers exit search engine result pages to visit one of the top three results. That raises the question: What about the remaining million plus results?
Determining the Value of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric. As I began our most recent review of our pricing something really starting to become quite obvious; search engine optimization is requiring more and more research and analysis than it ever did before.
Does Google Hire Mad Scientists?
Online search giant, Google, often tests the waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction.
Do Not Drop Your Web Site Off the Search Engine Cliff
If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site.